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agenda

FUTURE OF MAGAZINE MEDIA CONFERENCE


9.00 - 17.00

29th November 2015

Proud Camden, Stables Market, London NW1 8AH

book tickets

9.00

Registration


9.15

Welcome & Introduction


9.30

  • Colin Morrison

    Founder, Flashes & Flames

    How magazine brands, through agile thinking and nimble working practices, can reinvigorate their long-term strategies.

  • Rebekah Billingsley

    Head of Digital & Content Strategy, John Brown Publishing

    How innovative techniques from content marketing companies should be influencing magazine publishers on new ways to monetise content streams (including video and programmatic advertising).

  • Steve Lok

    Head of Marketing Tech & Ops, The Economist

    Why context is everything and how The Economist uses a mixture of tech, data and content to streamline and scaleup traditional mass mediums including TV, PR and digital out-of-home.


11.00

Break



11.15

  • Liam Keating

    Partner, Machine Books

    How restructuring Conde Nast’s workflow process for magazines (including Wired, British Vogue and GQ) should lead the way for other magazine brands to be prepared for new industry developments.

  • Shodor Uddin

    Digital Publications Designer, National Theatre

    How designing an interactive customer app needs to be supported by a smooth user-experience and intuitive marketing to make sure you connect with your core audience.


12.15

Lunch



13.00

  • Marko Karppinen

    CEO, Richie

    Death by a thousand cuts: There’s no one thing wrong with your magazine app.

  • Karla Courtney

    Digital Director, Medium Rare

    How content apps can engage a brand’s audience, extend the relationship with a target audience and ways to use the latest tech to make the experience even more immersive.


14.00

Break



14.15

  • Carolyn Morgan

    MD, Penmaen Media

    Why digital magazines need to evolve to succeed by examining how people consume digital content and how publishers should be experimenting with different formats to generate new income.

  • Nial Ferguson

    Director, Nial Ferguson Consulting

    Traverses the trials and tribulations of 25 years’ experience in the industry (including as Future UK’s MD) and looks for light at the end of the publishing tunnel.

  • Tom Beckenham

    CEO, Specle

    Why magazine brands need to think like tech companies and apply learnings from tech startups to create successful digital magazine businesses.


15.45

Break



16.00

  • Alette Holmberg-Nielsen

    Product Owner, issuu

    How digital newsstand are connected systems rather than a destination and why magazines need to create shareable and reusable content in order to maximise visibility across multiple channels and devices.

  • Matt White

    Director, Space 66

    Why we should be making ads that don't suck and how user experience design and agile marketing are crucial in the production of digital magazines.


17.00

Q&A and Networking Drinks


Please note: running order and speakers are subject to change




DIGITAL MAGAZINE AWARDS 2016


18.30 - 22.45

11th November 2015

Proud Camden, Stables Market, London NW1 8AH

book tickets

18.30

Drinks Reception



19.00

Socialising and Food



20.00

Digital Magazine Awards 2016


  • Introduction

  • Keynote



20.20

Awards Announcements (Part One)



21.00

Refreshments



21.20

Awards Announcements (Part Two)



22.45

Carriages


After Party

Hawley Arms, Castlehaven Rd, NW1 8QU