2012 Winners
- Overall Magazine of the Year
- Designer of the Year
- Editor of the Year
- Photographer/Videographer of the Year
- Entertainment Magazine of the Year
- News & Business Magazine of the Year
- Fashion Magazine of the Year
- Customer Magazine of the Year
- Technology & Gadget Magazine of the Year
- Magazine Cover of the Year
- Music Magazine of the Year
- Film Magazine of the Year
- Lifestyle Magazine of the Year
- Motoring Magazine of the Year
- Food & Drink Magazine of the Year
- Specialist Magazine of the Year
- Science & Nature Magazine of the Year
- Travel Magazine of the Year
- Sports Magazine of the Year
- Magazine Advertisement of the Year
- Magazine Launch of the Year (New Title)
- Magazine Launch of the Year (New Format)
PROJECT – Credit Suisse
PROJECT was built specially for iPad and was launched by Sir Richard Branson in New York in 2010. Packed with international culture, entertainment, design, business and travel. PROJECT aims to “build nothing less than the future of publishing”.
By incorporating a game within the advert, PROJECT engaged their readership directly with their client, increasing dwell times and obtained over three-quarters of their audience interacting with the advert.
Judges comments:
“A simple idea, but one that works brilliantly. To have readers staying on the page for as long as I have is an advertiser’s dream. Interactive content for advertisements will become the norm.”