PROJECT was built specially for iPad and was launched by Sir Richard Branson in New York in 2010. Packed with international culture, entertainment, design, business and travel. PROJECT aims to “build nothing less than the future of publishing”.
By incorporating a game within the advert, PROJECT engaged their readership directly with their client, increasing dwell times and obtained over three-quarters of their audience interacting with the advert.
“A simple idea, but one that works brilliantly. To have readers staying on the page for as long as I have is an advertiser’s dream. Interactive content for advertisements will become the norm.”