2012 Winners
- Overall Magazine of the Year
- Designer of the Year
- Editor of the Year
- Photographer/Videographer of the Year
- Entertainment Magazine of the Year
- News & Business Magazine of the Year
- Fashion Magazine of the Year
- Customer Magazine of the Year
- Technology & Gadget Magazine of the Year
- Magazine Cover of the Year
- Music Magazine of the Year
- Film Magazine of the Year
- Lifestyle Magazine of the Year
- Motoring Magazine of the Year
- Food & Drink Magazine of the Year
- Specialist Magazine of the Year
- Science & Nature Magazine of the Year
- Travel Magazine of the Year
- Sports Magazine of the Year
- Magazine Advertisement of the Year
- Magazine Launch of the Year (New Title)
- Magazine Launch of the Year (New Format)
T3 – Panasonic Cover Wrap
T3 launched in 1996 and is jam-packed with the latest gadgets, reviews, cutting-edge tech stories and exclusive news keeping readers up to date with the fast-evolving world of technology
T3 developed the world’s first coverwrap advertisement that delivered rich video content within a cover environment (in both landscape and portrait mode). This simple and effective idea also carried galleries, weblinks, audio tracks and moving imagery. With reported click through rates being reported by clients on this style of advertising 40%, rates are dramatically better than client’s online campaigns.
Judges comments:
“An advertisement which stands up as an editorial piece. As a client I’d be delighted. Advertising can jar online…particularly if it is static; this blends subtly in with the magazine.”