Proud Camden, Stables Market, London NW1 8AH
book ticketsHow magazine brands, through agile thinking and nimble working practices, can reinvigorate their long-term strategies.
How innovative techniques from content marketing companies should be influencing magazine publishers on new ways to monetise content streams (including video and programmatic advertising).
Why context is everything and how The Economist uses a mixture of tech, data and content to streamline and scaleup traditional mass mediums including TV, PR and digital out-of-home.
How restructuring Conde Nast’s workflow process for magazines (including Wired, British Vogue and GQ) should lead the way for other magazine brands to be prepared for new industry developments.
How designing an interactive customer app needs to be supported by a smooth user-experience and intuitive marketing to make sure you connect with your core audience.
Death by a thousand cuts: There’s no one thing wrong with your magazine app.
How content apps can engage a brand’s audience, extend the relationship with a target audience and ways to use the latest tech to make the experience even more immersive.
Why digital magazines need to evolve to succeed by examining how people consume digital content and how publishers should be experimenting with different formats to generate new income.
Traverses the trials and tribulations of 25 years’ experience in the industry (including as Future UK’s MD) and looks for light at the end of the publishing tunnel.
Why magazine brands need to think like tech companies and apply learnings from tech startups to create successful digital magazine businesses.
How digital newsstand are connected systems rather than a destination and why magazines need to create shareable and reusable content in order to maximise visibility across multiple channels and devices.
Why we should be making ads that don't suck and how user experience design and agile marketing are crucial in the production of digital magazines.
Please note: running order and speakers are subject to change
Proud Camden, Stables Market, London NW1 8AH
book ticketsHawley Arms, Castlehaven Rd, NW1 8QU
